Sizes, fit guides, model profiles and seasonal drops — paired with a storefront that sells the way your brand looks.
Counterly ships with deep, vertical-specific tooling — not a generic template you have to bend into shape.
Apparel, footwear and general retail with size guides and model profiles.
Grocery, fresh food and convenience — weigh-scale POS, batches and expiry.
Hardware, auto parts and electronics with kits/BOM and fitment.
Service businesses — appointments, providers, packages and recurring bookings.
Menus, dine-in and takeout ordering, and kitchen tickets for cafes, restaurants, and food trucks.
Room types, rate plans, availability, and multi-night or group reservations for hotels, inns, and resorts.
No tab-juggling, no five subscriptions. The counter, the website and the back office finally share one brain.
One register for the counter, the kiosk and the weigh-scale. Offline-ready, barcode-fast, and synced the moment you reconnect.
Every plan ships a branded online store with a theme designer, custom domain and a checkout your customers actually finish.
Real-time stock across branches and warehouses, purchase orders, transfers and auto-reorder before you run dry.
Draft product copy in your brand voice, summarize the day, and surface what to restock — without leaving the dashboard.
A drag-and-drop email builder, promotions, points and referrals that bring shoppers back.
Sales overviews, margins and finance reporting that read clearly the second you open them.
Every step shares the same product, the same customer and the same numbers. Nothing is re-keyed.
Add a product or service a single time. It flows to the POS, the storefront and every branch — one catalog, no copy-paste.
At the register, through online checkout, or as a booked appointment. Same cart, same totals, same customer record.
Pick, pack and ship — or check them in. Stock decrements live and purchase orders draft themselves when you dip below par.
Points, reminders, reviews and repeat-purchase nudges turn a first sale into a regular — automatically.
Every plan includes the POS, a branded storefront and your first vertical pack. No transaction fees on your own payments.
Every plan ships with a core set of capabilities. Add-ons and advanced modules unlock more.
| Module | Starter | Professional | Enterprise |
|---|---|---|---|
| commerce | |||
B2B & Wholesale Price lists, customer groups and bulk ordering. | — | ||
Bring Your Own Payments Connect your own payment processor account for direct settlement (enterprise). Funds settle to your account; you are the merchant of record. | — | — | |
Customer Subscriptions Recurring product subscriptions and dunning. | |||
Dedicated Database Physically isolated, platform-provisioned Postgres database for this tenant — for compliance, data-residency, and performance-SLA requirements beyond shared-pool row-level isolation. | — | — | |
Integrations Connect third-party tools and webhooks. | |||
Invoice Template Builder Design your own invoice, receipt, and print document layouts — logo, colors, fields, and custom notes/terms. Every plan can still issue documents on the built-in default templates without this. | — | — | |
Memberships & Service Plans Recurring membership tiers with benefits — discounts, priority booking, free delivery, loyalty boosts and periodic service credits (e.g. classes/month). Built for gyms, salons, studios and clubs. | — | — | |
Returns & RMA Structured return requests with approval workflow, restocking and refunds. | — | ||
Quotes & Estimates Build and send professional quotes/estimates with catalog or free-text line items; customers accept or decline via a shareable link. The stepping stone to B2B quote-to-cash. | — | ||
Sales CRM Pipeline Track deals and opportunities through configurable stages (Lead → Qualified → Proposal → Won/Lost) with customer, value, expected close and activity history. Built for services and B2B selling; pairs with Quotes for quote-to-close. | — | — | |
Marketplace (Multi-Vendor) Run a multi-vendor marketplace: onboard vendors, assign products to sellers, take a commission, and track per-vendor earnings from paid orders. | — | — | |
Project Accounting Run client projects with billable time and expense tracking, budgets and live profitability (billable value vs. cost vs. budget). PSA-lite for services and B2B; complements the CRM and Quotes. | — | — | |
| intelligence | |||
Advanced Analytics Funnels, cohorts, forecasting and custom reports. | — | ||
AI Assistant AI copy, insights and the in-admin assistant. | — | — | |
| marketing | |||
Email Campaigns Campaign builder, templates and broadcast sends. | — | ||
Marketing Automations Journey builder with triggers, branches and connectors. | — | ||
Segments & CDP Customer data platform, segments, scoring and cohorts. | — | — | |
Affiliate Program Recruit partners who share tracking links or coupon codes, track clicks and conversions, pay commission by tier, and automate welcome/tier-up/win-back journeys. | |||
Loyalty Points, tiers and rewards. | |||
Referrals Customer referral programs and tracking. | |||
Gift Cards Issue and redeem digital gift cards. | |||
WhatsApp Commerce Conversational selling and notifications over WhatsApp. | — | — | |
| operations | |||
Product Catalog Core product catalog management — items, variants, pricing and categories. | |||
Order Management Core order processing — cart, checkout flows, invoices and fulfilment. | |||
Basic Inventory Stock-on-hand tracking, simple adjustments and low-stock alerts (included with POS). | |||
Point of Sale Registers, checkout, cash management and shift reconciliation. | |||
Device Hub Printers, scanners, scales, displays and the on-site device agent. | — | ||
Advanced Inventory Warehouses, transfers, purchase orders and stock reports. | — | ||
Fulfillment Pick/pack/ship workflows and delivery tracking. | — | ||
Suppliers Supplier directory, contacts and purchasing relationships. | |||
Vendor Portal Self-serve portal for vendors and consignment partners. | — | — | |
Staff & HR Employee profiles, roles, shifts and attendance. | — | ||
Appointments & Bookings Service calendars, providers and customer bookings. | — | ||
Local Delivery & Pickup Local delivery zones, in-store pickup locations, and capacity-bound time slots — the scheduling backbone for grocery, restaurants and florists. | — | ||
Perishables & Batch Tracking Lot/batch tracking with expiry dates, FEFO picking order, near-expiry alerts and a waste/shrink log — built for grocery, fresh food and any date-sensitive stock. | — | — | |
Kits & Fitment Assemble products from component BOMs (with build-availability rollup) and manage product compatibility/fitment relationships — built for hardware, auto parts, electronics and made-to-order kits. | — | — | |
Restaurant Dine-In Manage floor tables and print a QR code per table so guests can scan to view the menu and order from their seat — orders flow into the shared order model and fire kitchen tickets on your existing printers. | — | — | — |
Hospitality Room types, rate plans, availability and multi-night reservations for hotel and short-stay properties. | — | — | — |
Repair & Job Tickets Intake-to-collection workflow for repair and service jobs: log a device with serial/IMEI, track it through a status pipeline, attach parts and labour, take a deposit, and hand it back. Unlocks electronics/phone/appliance repair. | — | — | — |
Equipment Rental Time-bound hire of a finite pool of assets: define rentable items with quantity, daily/weekly rate and deposit, then check them out to customers for a date range and back in. Live availability. For tool/equipment/party/AV rental. | — | — | — |
Budgeting Set monthly budgets per GL account and track budget-vs-actual variance live from the general ledger — no separate data entry. Revenue targets and expense control in one grid. | |||
Field Service Dispatch Schedule and dispatch technicians to on-site jobs: assign a tech and appointment window, then track each job from scheduled through en-route, on-site, and completed on a per-technician dispatch board. Unlocks home services, HVAC, plumbing, installation, and on-site repair. | — | — | — |
Fixed Assets Track capital assets — equipment, vehicles, fit-out — with an asset register, automatic straight-line or double-declining depreciation, and monthly depreciation posted straight to the general ledger. Disposals book the gain or loss for you. | — | — | — |
Manufacturing & MRP Make what you sell: versioned multi-level bills of materials with yield and scrap, exploded to raw materials through every sub-assembly level so you can see what a build actually consumes, what it costs, and how many you can build right now. Unlocks light assembly, fabrication, food production and made-to-order workshops. | — | — | — |
Warranty & Service Contracts Track warranty coverage per product, variant, or serial number — start/end dates, coverage type, and terms. Log claims and link them to a repair job ticket, and let customers look up their own coverage by warranty number, serial number, or order number. | — | — | — |
| storefront | |||
Appearance Studio Theme presets, brand tokens and the live appearance editor. | |||
CMS Pages Landing pages and section-based page building. | |||
Blog Posts, categories and SEO basics. | |||
Composable Checkout Drag-and-drop checkout builder, A/B experiments, funnel analytics and dynamic pricing. | — | — | |
Product Reviews Customer product reviews with moderation, ratings, verified-purchase badges and admin replies. | |||
| support | |||
Helpdesk Customer support tickets, macros and SLAs. | |||
Spin up your POS, storefront and back office today. Bring your products — we'll handle the plumbing.